Harnessing the power of behavioural science to help you take your business to the next level

MindAlpha was founded by Mark Schofield in response to the absence of genuinely predictive tools to analyse organisational behaviours and apply targeted solutions. Our team shares the ambition to help businesses effectively and sustainably transform for the better.

We do things differently

We help organisations overcome real-world challenges.


We work as your partner on your journey of continual improvement


We focus on improving concrete behaviours for real change


Our background in behavioural and data sciences ensures a rigorous analytical methodology


We combine rigorous academic research with robust analytical techniques and decades of real-world experience in organisational transformation, decision making and communication.

Mark Schofield

Managing Director

Mark combines extensive expertise in building sophisticated diagnostic and measurent tools, gained in a highly succesful career in financial analytics, with ten years of senior management experience and an MSc in Behavioural Science (Distinction) from The London School of Economics and Political Science. He is an expert human motivation, psychometrics and decision making. This powerful combination allows Mark to deliver unique insights into what makes organisations successful.
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Kate Bixby

Director of Operations

Kate has a background in human resources and is a Chartered Member of the Institute of Personnel and Development. She has extensive experience in both private and plc environments and is highly regarded as a partner with an aptitude for challenging existing business processes with innovative, people driven solutions. She is currently studying for a Masters degree in Forensic Psychology.
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Expert network

MindAlpha employs an extensive network of experts to provide best-in-class solutions to organisational challenges, tailored to meet the specific needs of the client.

Alongside our internal expertise in measurement and diagnostic tools, psychometrics, human motivation and decision making, we work with experts who are leaders in the fields of leadership, communication, negotiation, teamwork, resilience and wellbeing.

Before we engage an expert, we carefully investigate the validity of the research behind their work, we look into their practical field experience and we check the testimonies of their clients.

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